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    奥运小城蝶变:运动休闲产业为崇礼发展“撑腰” ——中国菏泽网
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    奥运小城蝶变:运动休闲产业为崇礼发展“撑腰”

    2019-10-04 09:36:49 来源:新华网

    新华社石家庄10月2日电题:奥运小城蝶变:运动休闲产业为崇礼发展“撑腰”

      新华社记者杨帆 巩志宏

      随着2022年冬奥会脚步日益临近,小城崇礼正飞速发展。近几年崇礼抢抓机遇、挖掘潜力,运动休闲产业为地方发展撑起“腰板”。

      蓝天、碧水、森林、空气,作为2022年冬奥会举办地之一,崇礼成为滑雪胜地的自然条件优势明显。这也是开展运动休闲产业的重要基础,但同时崇礼也面临季节性强、传统观光游与周边区域同质化竞争的困境。

      如何破题?筹办冬奥会给了崇礼人更大视野——通过考察对比国内外旅游和滑雪胜地,当地确定了将运动休闲产业作为崇礼的重要产业来打造,以冬季滑雪运动为特色,努力拓展夏季户外休闲运动,形成冬夏两季交相辉映的产业发展格局。

      “现在搞个比赛,真的是参赛名额一席难求。”张家口市崇礼区体育局局长田永军介绍,崇礼参照国内外成功做法,持续引进高端的夏季户外运动赛事。

      过去一个雪季,崇礼共举办各类冰雪赛事和文化活动125项。今年夏季共举办128项,各类竞技、健身赛事异彩纷呈,累计吸引户外运动爱好者超22万人,形成了“高端赛事引领、政府搭台主导、企业积极补位、百姓踊跃参与”的运动休闲文化氛围。

      崇礼区委常委、政府副区长曹建伟为68越野赛算过一笔账:运动员4500人,同来的家人朋友总人数近1万人,周末住宿2天直接消费总计上千万元。

      “刚刚过去的这个夏天,赛事活动拉动了旅游消费,增加了崇礼的三产收入和群众就业。”他说。

      “运动休闲产业不同于普通旅游项目,通过体育赛事能够吸引和培育固定消费群体,这是一种持续的吸引力。”田永军说。

      今年以来,崇礼共接待游客333.7万人次。其中冬季接待游客238.6万人次,同比增长9%,夏季接待游客95.1万人次,同比增长9%。

      “崇礼作为一个真正的运动休闲目的地,知名度正在远播,越来越多的人选择来崇礼看一看、玩一玩。”曹建伟说。

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