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    发展旅游产业应多在“门票外”做文章 ——中国菏泽网
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    发展旅游产业应多在“门票外”做文章

    2019-09-30 09:14:43 来源:

      今年十一黄金周即将到来。据媒体报道,近日,浙江、山东、河南等多个省市出台景区门票降价措施。网民认为,门票降价后,景区服务不能降质,相反需要摆脱狭隘的门票经济思维,探索多种营收项目,为游客提供更多优质的增值服务。

      网民“张燕”认为,门票价格过高,抑制、降低了消费者在旅游产业链上其他环节的消费支出。一些地方过于依赖门票经济,特别是部分重点国有景区门票价格过高,制约了当地旅游经济的发展。

      最近两年,各地景区掀起降价潮,摆脱门票依赖已成共识。网民普遍表示,景区门票降价能让外地游客少花钱,也能让本地旅游从业者多挣钱。门票降价,游客省下来的钱很有可能也会留在当地。

      网民“淡一谈”表示,推动旅游业繁荣发展,要在门票之外做文章。坐拥丰富历史文化资源的省市应该看长远、算大账,整合景区资源,降低门票价格,摆脱门票经济,以旅游带动当地服务业和经济社会发展。

      网民“西坡”认为,国内旅游市场正在消费升级,许多国人已经过了“上车睡觉下车拍照”的1.0阶段,开始进入追求旅行体验的2.0阶段。有数据表明,旅游产业链效益约为门票价值的7倍,旅游经济的潜力是很大的。但如何挖掘潜力,必须尊重市场规律,从巧处入手。

      网民“东方”建议,地方政府和景区需顺应潮流发展,规划更丰富多彩的全域旅游产业。“小门票,大旅游”应该成为全域旅游的助推器。同时,不再单独核算景区门票收入,而是改为核算整体产业收入,用其他项目的增长收入,弥补门票降价造成的利润滑坡,实现旅游经济的内生性增长,让全产业链都能获益,使得旅游经济更具可持续性发展。

      (记者 明航 整理)

    ?

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